Today’s market has become so competitive that businesses must do everything and take every opportunity to stand out. This can be quite an ordeal, especially when considering the large number of competitors in the market. With businesses constantly vying for attention, making a great first impression on prospective customers can help you stand out. One marketing tool that can help customers to notice you is your custom packaging.
First impressions may seem unimportant, but they actually matter. Consider this scenario: Imagine a business employing custom shoe wholesale by Arka for their shoe brand instead of the generic packaging many other businesses use. Their shoe products will look different on the shelf and inevitably lure prospective clients into giving them a look and trying it out. Your custom packaging is an opportunity to get the customer curious about your product. It also communicates the quality of your product to influence customers’ purchasing decisions.
Your packaging is the first touch point with the market. If you want to make an excellent first impression on your customers, you have to invest in custom packaging. In this article, we will explore five reasons why custom packaging is essential for any business.
Branding
Branding describes the unique name and identity of a business. It is a set of features or values that differentiate a brand from other companies in the market. This includes the visual elements associated with your brands, such as color psychology, typography, design, and taglines.
Custom packaging is an extension of a business brand. So it offers an opportunity to strengthen your branding. It can make your customer experience better. It will also give your business an increased brand value. For instance, a shoe in beautiful customized packaging will look more premium than one in a generic black box.
Another benefit of custom packaging to a brand is that it allows a business to provide a consistent look across all products. Since all the business’ product comes in the same color and packaging, customers get the same unique experience with any product they get from the company.
Differentiation
Custom packaging is an effective tool to set your business apart from the competitors. It helps your products to stand out on the shelf or in online stores. By using unique shapes, colors, fonts, and other design elements on your packaging, you can create packaging that looks different from the hundreds of alternatives on the market.
According to a survey by IPSOS, 81 percent of American customers say that packaging design influences their purchasing decision. It can help you capture the attention of prospective customers and keep them hooked until they decide to try it.
It can also increase recognizability in the market. Once customers get familiar with your packaging, they can identify your products anywhere in the market. This further helps your brand to stand out from others.
Protection
Protection is another crucial aspect of product packaging. Your product needs to be adequately protected during shipping and handling to ensure it gets to the customer in pristine condition. A well-protected product translates to good reviews and customer retention.
Custom packaging offers the chance to provide the protection that generic packaging may be unable to give to your product. It will allow you to tailor your packaging design to the specific needs of your product. For instance, if you sell fragile or delicate products, you can design your packaging with extra padding to prevent damage. You can also create your package according to your product’s size, shape, and weight.
Cost-effectiveness
While custom packaging seems like an extra expense, it can help your business save money in several ways. For instance, because custom packaging is optimized for the weight and size of your products, you will not need to spend more than necessary while shipping to the customers.
It can also reduce inventory costs. Business owners who use standard packaging often need to keep multiple sizes and types of packaging on hand to accommodate different products. On the other hand, businesses can reduce their inventory needs and storage and handling costs by using custom packaging that fits multiple products. Switching to custom packaging will free up space in your inventory.
Finally, custom packaging can help you to attract more customers to your business. This translates to more sales and, subsequently, more revenue for your business.
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