Cliff Vmir, Premieres The FEMMÈ Boys ATL Salon Auditions

Serial entrepreneur and undisputed King of Hair, Cliff Vmir, officially premiered the trailer for his highly anticipated FEMMÈ Boys ATL Salon Auditions, offering audiences an exclusive first look at the electrifying live audition experience that brought together emerging hairstylists from across the country. The newly released trailer, Executive Produced by Cliff Vmir, captures the excitement, emotion, and artistry of the event, where aspiring talent competed for a once-in-a-lifetime opportunity to work at Cliff’s renowned FEMMÈ ATL Salon, while highlighting the bold creativity, individuality, and mentorship at the heart of the series.

The official trailer was filmed during the live auditions held in mid January 2026 at a private location in Smyrna, Georgia. The experience drew hundreds of hopeful stylists, select media, and surprise celebrity guests for an intimate afternoon celebrating innovation and self-expression within the beauty industry.

The event captured raw talent, transparent moments, and undisputed moments of creativity that showcased Cliff as a boss mogul searching to guide the generation’s next go-to stylists. The premiere of the auditions can be viewed on Cliff Vmir’s official YouTube Channel and will set a trend by merging reality with developing entrepreneurs.

The auditions follow the momentum of Cliff Vmir’s continued expansion, including the grand opening of his highly anticipated FEMMÈ Salon and storefront, which opened on October 4, 2025, in Buckhead. Cliff Vmir is not only discovering the next generation of hairstyling talent but actively mentoring them to thrive in Atlanta’s premiere salon environment. By handpicking and guiding these emerging stylists, Clif Vmir proves his continued dedication to shaping the future of the beauty industry, empowering a new wave of leaders to redefine creativity, professionalism, and style.