In January, OPI introduced the innovative RapiDry range, an exclusive collection of 30 shades + a 3-in-1 clear coat, for smudge-proof nails in 60 seconds and wear for dayzzzz. OPI’s iconic Drip Dry Drops are paired with speedy solvents for one-coat, smudge-free color that dries from top to bottom in 60 seconds, alleviating smudge-stration
. The RapiDry formula is vegan and 9-free with a high-shine finish, making these shades to dry for.
RapiDry includes a fresh breadth of exclusive color co-created with and for gen Z. The palette includes brights, neutrals, and classic shades in shimmer, glitter, pearl, metallic, and crème finishes. Playful, colorful hues allow for unique expression (Within Peach, Haul Sass); while shimmer effects and candy-colored pastels are inspired by the virtual world (Stop, Drop n’Whoa, Flash n’ Flirty). Grounding the collection are shades of blue, green, brown, and black (To Dry For, Hi, Speed!) that evoke nature. The collection’s punny names are themed around the formula’s speedy dry time.
The RapiDry franchise is versatile, allowing for on-the-go, lightning-fast looks. Swipe on one coat of color for a flawless manicure in 60 seconds. A second coat of color offers 5 days of wear. Base coat and top coat are optional. Clearly Fast, a quick-drying 3-in-1 clear coat, can be used as a base coat, clear lacquer, or top coat, offering a high shine, glossy finish designed to shine, seal, and protect. For even faster dry time, OPI also offers its iconic RapiDry Quick-Dry Top Coat that dries nails in 30 seconds and offers high-shine protection.
In addition to smudge-free color, RapiDry also features a special Rush Brush with 200 added bristles and a short, wide fan for fast and even application. Application is quick and easy one coat of color and go! A base coat and top coat are optional, making RapiDry ideal for quick color changes and on-the-go looks.
With RapiDry, OPI’s iconic bottle is reimagined for on-the-go use. The new silhouette features a slender glass bottle, and the iconic cap features an ombré iridescent design. The glass and cap are made from 20 and 30% post-consumer recycled materials, respectively.
“The launch of RapiDry is a huge moment for OPI. Now, passionate DIYers can have the pro quality OPI is known for in a formula that’s ideal for those of us who want to change our look quickly and easily,” exclaims OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. “With the new brush and formula, it just takes one coat of color for a beautiful manicure/pedicure. After 60 seconds, you can get dressed, grab a snack, pull on your shoes, scroll through TikTok, head to class, and kiss those bed sheet nails goodbye.”
“RapiDry includes a range of exclusive colors that you can’t get in any other OPI formula, offering consumers the hues they want without the wait and risk of smudging. There are six standout shades with this new formula,” shares OPI Global Director of Color Equity Jill Bartoshevich. “The hero shades for the collection include pink (ASAPink), red (Secs Appeal), and peach (Within Peach), which offer fun, saturated color. Pastels with shimmering effects (Flash n’ Flirty and All Dry n’ Mighty) are inspired by a futuristic digital world. Earthy green (No Further Delays) and brown with gold shimmer (Awe of a Sudden) ground the palette with tones that evoke nature and spirituality. Sheer shimmers and glitters in the collection are designed to be worn alone or layered over crème shades to create a unique effect.”
Beginning January 1, 2025, RapiDry 9ml bottles will retail for $9.99 each at Target, Walmart, CVS, Walgreens, ULTA, OPI.com, and Amazon.com.
Speed Date Me
Freeze N’ Thank You
Speed Of Bright
Ring The Alarm
Fast Foodie
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