Flowers aren’t just for professionals behind a florist’s counter they’re for everyone who finds joy in blooms, from curious beginners and creative DIYers to seasoned designers who simply love working with flowers.
In Blooms Every Day, AIFD-certified floral designer and Flower Moxie founder Amy McCord opens the door to her world, sharing the tips, techniques, and hard-earned lessons she learned along the way so you can create beautiful arrangements without the guesswork. With a warm, approachable voice, Amy blends expert design principles with real-life practicality, empowering you to craft stunning florals with ease and confidence.
I absolutely loved the book especially since flowers already have my heart. Reading Amy’s words instantly inspired me to run out, buy blooms, and try my hand at creating an arrangement of my own. And honestly? I didn’t do too badly.
In Chapter 8, when she talks about being a self-proclaimed “flower snob,” I felt completely seen that was definitely me. I used to turn my nose up at carnations, thinking of them only as filler flowers. But after reading her perspective, I’ve started incorporating them more, and I’ve grown to appreciate not only their beauty but how incredibly long-lasting they are too.
Inside the pages, you’ll discover:
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Step-by-step photo guides for bouquets, centerpieces, and statement-making designs
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Smart, budget-friendly sourcing tips and clever flower swaps to achieve the same look with different blooms
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Insider mechanics and care advice to help your arrangements look fresh and last longer
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Inspiration for every moment, from weddings and holidays to everyday floral joy
Brimming with gorgeous photography, playful styling, and an effortlessly down-to-earth spirit, Blooms Every Day is more than a guide it’s an open invitation to fill your life with flowers, creativity, and a little extra beauty every single day. 
I got inspired to make this floral arrangement, yay!
About the author:
Amy McCord grew up on a dirt road in Oklahoma and pursed many career paths, including a degree in Forensics/Bio Sciences, before breaking into the wedding industry. A former wedding planner and self-taught florist, Amy created Flower Moxie in 2013, an e-commerce floral site dedicated to making affordable floral kits for weddings. Flower Moxie’s sister company, Moxie Blooms, focuses on smaller kits and events to make everyone’s flower dreams come true. Amy is also a travel lover, having backpacked through 18 countries. She currently lives in Oklahoma with her husband and their two dogs.
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